Handsome Logic

This is going to be a relatively short post because I’m not in a position right now to start taking screenshots and I don’t think they’re neccessary.

Many moons ago, the web interface for Google AdWords had a Copy/Move utility under “Tools”. Using this tool, you could copy and move keywords and ads from one location in your account to another without erasing their performance history on Google’s end.

The tool was removed from the web, but the same can be done using AdWords Editor.

To copy keywords or ads, it’s simply a matter of copying and pasting (Ctrl + C, Ctrl + V) them in AdWords Editor. Moving them (and erasing them from their original location in the process) just involves cutting and pasting (Ctrl + X).  When finished, just post the changes.

Also, it’s worth noting that you can change the match type of a keyword in AdWords Editor without creating a new keyword, and thus retaining the history of the original keyword.

No drawn-out post, just a collection of tidbits picked up my my conversations with the AdWords Editor team (yes, this as all from their mouths).