Handsome Logic

As reported yesterday on Sahar Sarid’s blog, Yahoo will no longer allow parking companies using Yahoo Search Marketing for advertising to accept anything but direct navigation traffic.

According to Parked.com and Yahoo:

All other types of traffic including bought traffic, traffic driven by PPC campaigns, traffic directed from hyperlinks are not permitted.

The parking arbitrage strategy is to set up a parking page targeting a high-CPC keyword and then send traffic to it using advertisements on low-cost networks. The Yahoo advertiser whose ads appeared on the parking page end up paying Yahoo prices for 7Search (or worse) traffic. Yahoo will allow you to block some of these domains, but you have to find them in your logs first. This, of course, is only possible once you’ve already been billed by Yahoo for this traffic.

This is great news for those of us who have been forced to accept non-converting traffic from Yahoo because of their “Domain Match” program. It won’t put an end to parking arbitrage, but it will shake out some of the low-hanging fruit.

Here’s the full Parked.com TOS