Handsome Logic

Just read this on WickedFire:

On January 7, 2008, AzoogleAds confirmed that it has reduced its workforce, thereby streamlining its operations and enabling continued operations at maximum efficiency.

It is part of a strategic initiative to properly size the organization to 1) ensure its continued impressive income growth trend over the last 7 years and 2) to properly allocate and prioritize resources that are internally-focused and outsourced. The workforce reductions were mainly done in the Toronto office, and the company still maintains a strong presence there.

AzoogleAds continues to take pride in retaining some of the best and brightest talent, who support the company’s leadership position in the online marketing industry. External partnerships, business development, publisher relations, and ongoing business conducted with all other 3rd parties are unaffected.

AzoogleAds continues to be headquartered in New York City, with offices in San Francisco in addition to Toronto.

I’ve had several affiliate managers in my time as an Azoogle affiliate. Sometimes it seems that every time I log into my account I have a new one. To be fair, I don’t do much with Azoogle anymore, but I can’t help but wonder if this has anything to do with the Florida Attorney General fining them $1 Million. (Update: As per Azoogle, that’s not a fine. No, that’s an $1M Assurance of Voluntary Compliance. I’m in the wrong line of work.)

Upon execution of this AVC by Respondent, Respondent shall make a contribution to the OAG of $1,000,000.00 (one million dollars) payable to the Department of Legal Affairs’ Revolving Trust Fund to cover attorneys’ fees and costs associated with the matters resolved herein and to assist with the costs of future investigation and enforcement efforts related to the third-party wireless content industry.

Update: Mike Sprouse, Azoogle’s CMO contacted me to let me know these firings are in no way related to the $1M settlement with the Florida Attorney General. Draw your own conclusions, but since he took the time to contact me I’m happy to include his comment.